About

SAM, established in 2010, is the embodiment of bold, luxury outerwear with sophistication and edge.  Designed for the modern, style-conscious consumer, the brand blends alpine-inspired elegance with everyday practicality, creating a signature look that seamlessly transitions from urban settings to the outdoors.  With a focus on functional design, SAM delivers sleek, flattering silhouettes that are crafted from durable fabrics and high-performance materials, and versatile for multi-season wear.

Founded by Suzanne and Andrew Marc Schwartz, alongside their daughter Jenna, SAM is a testament to the family’s legacy of excellence in outerwear design. Building on their decades of expertise, including the creation of Andrew Marc, the Schwartz family infuses SAM with the same passion and innovative spirit that made their previous ventures iconic, crafting garments that elevate the experience of warmth, comfort, and style, that look and feel exceptional.

SAM is more than a brand—it’s a promise to deliver the ultimate fusion of confidence, luxury, and performance in outerwear.